Ch9 Article 1 - Page 1 of 2 2009 Factiva, Inc. All rights...

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Unformatted text preview: Page 1 of 2 2009 Factiva, Inc. All rights reserved. Denny's Tries Night-Owl Vibe --- Courting Rockers, Chain Seeks Post-Party Young Adults By Julie Jargon 694 words 30 June 2009 The Wall Street Journal J B6 English (Copyright (c) 2009, Dow Jones & Company, Inc.) Denny's Corp. is trying to restake its claim as a nocturnal hot spot for young adults. The restaurant chain -- which conjures images of seniors and families digging into morning pancake platters-- has been trying to set a different scene for night owls. Between the hours of 10 p.m. and 5 a.m. it pipes in rock and country music and it is scheduling after-concert parties for up-and-coming bands. It has added late-night menu items fashioned by well-known musicians including Rascal Flatts and Good Charlotte. On Tuesday, singer Jewel is slated to concoct a new Denny's menu item at a New York test kitchen. Denny's, based in Spartanburg, S.C., has offered 24-hour restaurant service since its inception in 1953. But the chain has suffered in recent years as rival chains such as McDonald's and Burger King started staying...
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Ch9 Article 1 - Page 1 of 2 2009 Factiva, Inc. All rights...

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