Ch11 Article 3 - Brand Safety in Numbers With Bicycle Cards...

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Page 1 of 2 2009 Factiva, Inc. All rights reserved. Brand Safety in Numbers --- With Bicycle Cards, Crock Pots, Jarden Spreads Out Risk By Kelly Nolan 803 words 8 July 2009 The Wall Street Journal J English As fears of a worst-case economic scenario have eased, investors have cozied up to consumer products company Jarden Corp. The Rye, N.Y., maker of staple items such as Bicycle playing cards, Pine Mountain fire logs and Rival Crock-Pots, Jarden has seen its shares soar more than 60% so far this year, helped by the company's better-than-expected first-quarter earnings and steps it has taken to improve its balance sheet. With more than 100 active brands across a wide spectrum of products, Jarden doesn't have a direct rival that competes with it across multiple categories. Over the years, the company's strategy has been largely acquisitive, as it has bought small family-owned businesses as well as larger companies such as K2 Sports, which it purchased for $1.2 billion in 2007. Operationally, Jarden says it is like a smaller version of a major diversified consumer-products company, Despite Jarden's shares seeing a significant run-up since January, most analysts still favor the company,
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This note was uploaded on 01/26/2011 for the course MKT 337h taught by Professor Staff during the Spring '08 term at University of Texas.

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Ch11 Article 3 - Brand Safety in Numbers With Bicycle Cards...

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