Ch12 Article 2 - Page 1 of 2 2009 Factiva, Inc. All rights...

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Unformatted text preview: Page 1 of 2 2009 Factiva, Inc. All rights reserved. Executive Education: Lawyers Often Lack the Skills Needed to Draw, Keep Clients By Jane Porter 646 words 20 May 2009 The Wall Street Journal J B5 English (Copyright (c) 2009, Dow Jones & Company, Inc.) In January, Sara Canuso hit upon some fertile ground for her Philadelphia-based image-consulting business: helping lawyers make a better first impression. Ms. Canuso noticed that law firms were scrambling to get more clients amid the souring economy but that many individual lawyers were badly in need of a makeover. So Ms. Canuso put together a three-hour seminar on body language and how lawyers should dress for their clients and the courtroom. She tells lawyers that "within seven seconds, someone is going to decide whether or not they want to do business with you." Since creating the program, she has presented at five firms and is slated to visit three more this month. "The market is so competitive that you really need to create an image that speaks to success," she says.market is so competitive that you really need to create an image that speaks to success," she says....
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Ch12 Article 2 - Page 1 of 2 2009 Factiva, Inc. All rights...

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