Ch17 Article 2 - Small Business(A Special Report...

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Page 1 of 3 2009 Factiva, Inc. All rights reserved. Small Business (A Special Report) Franchising --- The Franchise Decision: Becoming a franchisee is often seen as a good first business for an entrepreneur; how does a recession change the equation? By Richard Gibson 1,243 words 11 May 2009 The Wall Street Journal J R9 English If you're a middle manager who suddenly gets laid off, what do you do? Franchisers contend that franchises are a natural alternative. They argue that their time-tested, how-to business model offers people a greater likelihood of success than striking out on their own -- assuming that the franchisee is willing to play by the company's rules. But does a recession change those odds? And are there special challenges and considerations in becoming a franchisee during an economic slump? The Wall Street Journal spoke with franchising consultant Britt Schroeter about those concerns. For the past dozen independent contractors for FranChoice Inc., an Eden Prairie, Minn., firm that tries to match franchisees with appropriate franchisers. Ms. Schroeter's background includes executive stints at several franchises, such as Kiddie Academy International Inc., Decorating Den Systems Inc. and Sylvan Learning Systems Inc. Her husband is a franchisee for a chain that cleans, repairs and replaces laundry-dryer vents, so Ms. Schroeter is familiar with that side of the franchising equation as well. Here are excerpts from the interview: THE WALL STREET JOURNAL: What are the risks of becoming a first-time franchisee in what could be a prolonged recession?
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This note was uploaded on 01/26/2011 for the course MKT 337h taught by Professor Staff during the Spring '08 term at University of Texas.

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Ch17 Article 2 - Small Business(A Special Report...

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