Carpenter PPT Chapter 04

Carpenter PPT Chapter 04 -...

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Mason Carpenter, Talya Bauer, and Berrin Erdogan
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Chapter 4 Developing Mission, Vision, & Values Learning Objectives Understand the roles of mission, vision, and values in the planning process Understand how mission and vision fit into the P-O-L-C framework See how passion and creativity relate to vision Incorporate stakeholder interests into mission and vision Develop organizational mission and vision statements Apply mission, vision, and values to your personal and professional career   © 2010 Jupiterimages Corporation
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Communicates the organization’s reason for being, and how it aims to serve its key stakeholders Often integrates a summation of the firm’s values Mission statements tend to be longer than vision statements A future-oriented declaration of the organization’s purpose and aspirations. Addresses what a firm wants to become Vision statements tend to be relatively brief
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Examples of Vision Statements
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ROLES PLAYED BY MISSION AND VISION
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What is a mission statement? What is a vision statement? How are values important to the content of mission and vision statements?
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