Chapter 12 - I. Social Psychology a. Influence of real,...

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I. Social Psychology a. Influence of real, imagined, or implied presence of others b. Influence of outside environment c. Application i. Business fields ii. Industrial/organizational psychology iii. Politics iv. Education d. Scientifically studies how we think about, influence, and relate to one another II. Aspects a. Norms i. Rules about how to act b. Roles i. Parts you play in life c. Culture i. Program of shared rules that govern community or society ii. Includes values and belief systems III. Social Influence a. Effects of real or imagined others IV. Conformity a. Adjusting one’s behavior or thinking to coincide with a group standard b. Behavior is contagious, modeled by one followed by another c. Follow behavior of others to conform i. (Asch, 1955) 1. Visual line test ii. 75% conformed at least once iii. An influence resulting from willingness to accept others’ opinions about reality e. Conditions that Strengthen Conformity i. One is made to feel insecure/incompetent ii. The group has at least 3 people iii. The group is unanimous iv. One admires group’s status and attractiveness v. One has no previous commitment or response to what group is all about vi. The group observes your behavior vii. One’s culture strongly encourages respect for a social standard V. Groupthink a. Desire for harmony in a decision-making group overrides
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realistic appraisal of alternative b. Groups of people who are alike c. Want harmony rather than considering something else d. Characteristics i. Tendency to ignore/discredit contradictory info ii. Stereotyping of “outgroup” members iii. Feelings of invulnerability iv. Belief that group is always right v. Strong pressure to conform VI. Compliance & consumer psychology a. Foot in the door b. Door in the face c. Lowball d. That’s not all VII. Obedience a. Compliance due to perceived authority of asker b. Request perceived as a command c. Milgram’s Obedience Study i. Studied effects of authority on obedience
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This note was uploaded on 01/27/2011 for the course PSY 0010 taught by Professor Joshuafetterman during the Spring '08 term at Pittsburgh.

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Chapter 12 - I. Social Psychology a. Influence of real,...

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