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In separate paragraphs, complete the following:
Recount past situations where you experienced a substantial breakdown in
communication within a group.
Identify the communication barrier(s) at work. (For example, problems
with communication can pop-up at every stage of the communication
process, which consists of the sender, encoding, the channel, decoding, the
receiver, feedback and the context---consider these problems in your
Why did they occur? What were the consequences of the breakdown?
Identify at least two strategies that could be used to overcome the barriers
and improve communication effectiveness. Explain why the strategies will
improve the communication process.
I work for a printing company, and we had a really big order for one of our largest
As always with a big project we hold a meeting to go over all the aspects of
the order, from artwork to material. Normally, a member from each department in which
this project will be processed is required to attend the meeting. All decisions were made
and plans set into action. But in the end the project was a big fiasco.
The project printed the wrong color; because of this issue we missed the customers
required need by date.
We deal with customers like McDonald’s, Coca-Cola, Pepsi-Cola,
Dr. Pepper Co., Budweiser, just to name a few. When dealing with larger customers like I
have listed above, their need by date for materials we are printing is very important in the
marketing launch of their products. So to miss a date is a very big issue with all of them.
The customer changed the color after all the production paperwork was already created
and in process.
The color change was noted and updated paperwork was sent to the
planning department by the account manger working on the project. This was the correct
process in which the change needed to happen.
However, planned did not pass the
updated information on to the next department, and so the color never got changed and
the job was printed the wrong color. The paperwork is always sent via email, but the
planning department deleted the email by mistake.
The consequences of the breakdown are that we made a very large customer angry, we
lost a lot of money in reprinting the job, and we lost several employees for their lack of