Good Design - hold their interest, did it create a desire...

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The goal of most advertising is to get people to take some type of action. How elements of an ad  are used and placed within a design can help accomplish that goal.  I think that key elements to a good design would be, did it grab the attention of the viewer, it did 
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Unformatted text preview: hold their interest, did it create a desire to use or buy a service, was it memorable, and can the viewer relate to the message....
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