What can a mobile phone marketer do to take a more proactive approach to the changes
in the marketing environment? Discuss specific forces, including macro and micro
environmental. Respond to at least two of your fellow students' postings.
In this day and age, not having a cell phone is like not having indoor plumping.
have a cell phone, but there are times when someone asks me for my number I will tell
them I don’t have a cell phone.
I do this just to see the expression on their face, the look
People from all ages use cell phones, from children to the elderly. I have
seen eight or nine year old children with cell phones, and ninety year old adults with one.
My own father-in-law, who is refuses to own a computer, has a cell phone and won’t
leave home without it, he’s eight-two.
I would have to say, it sure makes me have a
sense of security knowing that I can be reached or reach out to someone at any time.
I must say that mobile phone marketer must to be proactive, or they won’t be in business
In today’s high tech world, the winner always is the one that comes up
with the newest, faster, coolest product out there.
They need to offer phones in a wide range of styles, colors and with a wide range of
With much younger people having phones, they need to focus on more cool,
Maybe selling some type of cosmetic features that can be added to their
phones, like jewels, beads and custom colors. They also need to be more aware of the
elderly consumers, their needs may be, cheaper plans, fewer minutes and nothing really
Elderly may just need it to work, but have a large viewing area, large text and
fewer confusing apps.
I have also seen several companies that offer phones that donate a percent of sells to aids,
breast cancer and other types of great causes.