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Unformatted text preview: the different world markets where their products are sold. For example, McDonalds (www.McDonalds.com) includes customized pages for each of the 50 – plus countries where its restaurants are established. Assume that you work for a company that is considering expanding its Web site for international markets. You have been assigned to write an investigative report on your findings on the differences and similarities between the regional sections of other companies’ sites. To research your report examine the web sites of two international corporations. You can visit for example McDonalds American and European sites or Sony’s Asian and Eastern European sites. Note the translations of the company’s slogan, the colors and graphics used on the sites, the presentation of products, etc. From: Writing That Works, Oliu, Brusaw, and Alred....
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This note was uploaded on 01/27/2011 for the course ENG 301 taught by Professor Self during the Spring '10 term at Clemson.
- Spring '10