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Unformatted text preview: 03:47 Learning Outcomes Discuss the advantages and disadvantages of secondary data. Understand the types of objectives that can be achieved using secondary data. Identify various internal and proprietary sources of secondary data. Give examples of various external sources of secondary data. Describe the impact of single-source data and globalization on secondary data research. Two Main Types of Research Secondary Data Research o Secondary Data-data that have been previously collected for some purpose other than the one at hand. Existing data Was collected for a purpose other than the current research project May or may not be of use for the current research project o Sources of Secondary Data Internal- collected by own organization External- collected by other organizations Primary Data Research o Primary Data New data Is collected specifically for the current research project Intended to solve the particular opportunity/problem of interest o Sources of primary data Survey research Observation research Experimentation research Characteristics of Secondary Data Advantages of Secondary Data Relative to Primary Data o Less time-readily available o Less effort- easier to obtain o Lower cost- less expensive Disadvantages of Secondary Data Relative to Primary Data o Is the data useable for the instant research question?...
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This note was uploaded on 01/27/2011 for the course BUS-M 303 taught by Professor Perrault during the Spring '10 term at Indiana.
- Spring '10