Business plan

Business plan - “making a difference one lawn at a...

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Unformatted text preview: “making a difference one lawn at a time” Executive Summary Robert Medina and Joseph Austin, founders of R&J Lawn and Tree Services, recognize an opportunity and have formulated this business plan to address the demand. R&J is a new firm Partnership and is currently located at 10219 Villa Del Lago San Antonio, TX 78245. Robert Medina owns 50% and Joseph owns 50% percent of the company. Mission Mission Dedicated to exceeding the standards of excellence in Dedicated the Landscaping industry by caring for each customer’s individual needs with concern and consideration by a team of dedicated and knowledgeable employees, providing expert landscaping services that meet the unique needs of the communities in which we do business the Legal Business Description Legal R&J is a new firm Partnership and is currently located at 10219 R&J Villa Del Lago San Antonio, TX 78245. Robert Medina owns 50% and Joseph Austin owns 50% percent of the company. and Goals & Objectives • • The company’s goal is to provide expert landscaping services that meet the unique needs of the communities in which we Conduct business. Our objective is to have at least six commercial contracts within the first year and have 50 residential contracts. Products & Services Products R&D Services Lawn Care R&D Contracts Basic Plans Includes Mowing front and back yard Weed eating front and back yard Weed Removal Basic Plan Prices (Standard Lot) Bi-Weekly Twice a month @ customer preference $ 40.00 Bi-Weekly Monthly every week @ customer preference $ 60.00 Monthly Additional Services Includes Bush and Tree Trimming- as low as $10 Seeding- $50 Front and Back Front- $30 Back- $30 Insecticide- $25 Premium Plan (Includes Additional Services) (Standard Lot) Bi Weekly Twice a month @ customer preference $ 100.00 Monthly every week @ customer preference $150.00 Monthly $150.00 Products and Services Cont. Products Company Name: Location: Location: Hours of Operation: Hours R&J Lawn and Tree Services 10219 Villa Del Lago San Antonio, TX 78245 8A.M. – 6 P.M., Monday – Sunday 8A.M. Payment Payment • We accept all majors credit cards, cash and money orders. Competitive Analysis Competitive There is competition to be found in the area, but with the customer There satisfaction that R & J delivers the tables will turn in our direction. We will make a difference by caring for each customer’s individual needs with concern and consideration. One lawn at a time. One Market Environment Market The anticipated Primary Market Area (PMA) for R&J Lawn and Tree The services is the entire San Antonio area R &J will emphasis on exploiting the opportunities it sees within this geographic area and will promote its services by providing a friendly, relaxing atmosphere and excellent customer service. and Marketing Marketing We will market our products/services with brochures, flyers, We signage, business cards, Magnetic signs for the vehicles, t-shirts and the web. and Budget Analysis Budget Analysis Loan Amount requested is $178,556.00 Budget Analysis Cont. Budget Analysis Cont. Initial Startup Expenses 2 Trucks­ 20,000 each 3 Tractor mowers­ $1500 each 3 push Mowers­ 150 each 2 Trailers­ $850 each 3 Trimmer/edger­$50 each 3 Blowers­ $29 each 3 chain saw­ $99 each 3 Rake­ $7 each 3 shear­ $17 each Budget Analysis Cont. Budget Analysis Cont. Recurring Expenses Maintenance on equipment- $6000 Yearly Gas for Equipment- $4000 Yearly 2 year salary- $30,000 each 2 chainsaw chain- $20 each 20 bags of mulch- $5 each 10 Insect killer- $17 each 10 weed killer- $14 each 20 bags of grass seed- $35 each Business License- $100 Federal Tax ID- $50 Demographics Demographics Population Total Households Total Population 0 1990 10,000 20,000 30,000 40,000 2000 2007 2012 Percent Change 1990 Census 2000 Census 2007 Estimate 2012 Projection 32,095 1990 to 2000 1.0% 2007 to 2012 12.4% Total Population 23,229 23,457 28,558 Total Households 5,831 6,295 7,328 8,044 8.0% 9.8% Demographics Cont. Demographics 6,000 5,000 4,000 3,000 2,000 1,000 0 0 5 to 4 1 5 to 1 4 20 to 1 9 25 to 2 4 35 to 3 4 45 to 4 t4 55 o 5 t4 65 o 6 to 4 74 75 + Age 2007 Age Groups 1990 Cen sus 0 to 4 5 to 14 15 to 19 20 to 24 25 to 34 35 to 44 45 to 54 55 to 64 2,149 4,909 2,660 2,063 3,422 3,262 2,127 1,365 9.3% 21.1% 11.5% 8.9% 14.7% 14.0% 9.2% 5.9% % 2000 Ce ns us 2,130 4,285 2,204 1,894 3,508 2,978 2,791 1,825 9.1% 18.3% 9.4% 8.1% 15.0% 12.7% 11.9% 7.8% % 2007 Estim ate 2,571 4,849 2,507 2,308 4,077 3,405 364 2,772 2012 % 2012 Projectio n 2,787 5,305 2,677 2,463 4,491 3,705 4,111 3,486 % 1990 to 2000 2007 to 2012 9.0% 17.0% 8.8% 8.1% 14.3% 11.9% 12.7% 9.7% 8.7% 16.5% 8.3% 7.7% 14.0% 11.5% 12.8% 10.9% -0.9% -12.7% -17.2% -8.2% 2.5% -8.7% 31.2% 33.7% 8.4% 9.4% 6.8% 6.7% 10.2% 8.8% 13.0% 25.7% Demographics Cont. Demographics Households by Income Group 1,800 1,600 1,400 1,200 1,000 800 600 400 200 0 Under $15K $15K-25K $25K-35K $35K-$50K 1 $50K-$75K $75K-$100K $100K-$150K $150K + ...
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This note was uploaded on 01/27/2011 for the course BUS 151 taught by Professor Mr.price during the Winter '08 term at ITT Tech Flint.

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