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Ch 5 videocaseBestBuy

Ch 5 videocaseBestBuy - Ch 5 videocase Best Buy Using...

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Ch 5 videocase: Best Buy – Using Customer Centricity - - Also, see pages 139 in Kerin & questions on pg 141 --- 1) Compare and contrast Best Buy with competitors such as Costco or Sam’s Club. a b customer oriented c how it can enhance their life d e 2.) How did the “customer centric” view evolve? 3a.) Create a “model” to help the management at BB describe and better understand the “shopping experience.” What concepts would be included in your model? Explain each. (use back if necessary) 3b.) Describe the customer segments that BB has defined? “Barry” “Jill” “Carrie and Buzz” “Ray” “Small business” 4a.) What are the “objective” and “subjective” evaluative criteria that consumers use when shopping at BB? 4b.) Explain how these link to marketing mix elements and how BB creates value for a customer segment. Look at lots of things
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