ch15distr1lec-1

ch15distr1lec-1 - Distribution Channel Channel Management...

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1 Channel Management An organized system of marketing institutions and their interrelationships that promotes the physical flow of goods and services, along with title that confers ownership , from producer to consumer or business user. System of partnerships; ending with the end- user. Distribution Channel 1. Customer service 2. Transportation 3. Inventory control 4. Protective packaging and materials handling 5. Order processing 6. Warehousing Elements of a Physical Distribution System 20 Potential Contacts Friday Market in the Town Square Transaction Economies With No Wholesaling Intermediaries Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Customer Customer Customer Customer 9 Contacts What are the advantages of this system? . . Disadvantages? Transaction Economies through Wholesaling Intermediaries Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Customer Customer Customer Customer Wholesaling Intermediary Advantages Disadvantges
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2 Six Wholesaling Service Areas ( Functions ) 1. Buying 2. Selling 3. Financing 4. Transporting 5. Storing 6. Providing Market Information 7. Risk Taking Wholesaling Services for Customers and Producers-Suppliers Retailer Consumer Marketing Channels Zero- level channel (M-C) Retailer Jobber Wholesaler Wholesaler Retailer
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ch15distr1lec-1 - Distribution Channel Channel Management...

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