analytic

analytic - EC Framework 1 New Yorker (July 5 1993)

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EC Framework 1
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New Yorker (July 5 1993) 2 http://imz371.ust.hk/isom231/web_demo.asp
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Chapter 6: Internet Marketing Technologies Learning Objectives Become familiar with web activity analysis techniques 3
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What is Web Analytics “Web analytics is the assessment of a variety of data, including web traffic, web-based transactions, web server performance, usability studies, user submitted information and related sources to help create a generalized understanding of the visitor experience online.” — Web Analytics Demystified Eric T. Peterson 4
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What really matter online 5
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Web Analytics – Diagram 6
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Why Do it ? optimize network infrastructure improve web site architecture measure the effectiveness of site design and advertising campaigns http://www.nytimes.com/2009/02/18/business/media/18adco.html understand customer behavior and develop customer profile 7
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8 Web Design Features
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Examples of personal information What products you have previously purchased from the merchant What kind of content you have viewed at its site How you arrived at the site All your clicking behavior at the site All these information then merged with other consumers 9
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10 Types of Metric/Value
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HITS A hit is a request to a web server for a file (web page, image, JavaScript, Cascading Style Sheet, etc.). When a web page is uploaded from a server the number of "hits" or "page hits" is equal to the number of files requested, therefore one page load does not always equal one hit because often pages are made up of other images and other files which stack up the
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This note was uploaded on 01/28/2011 for the course IELM 120 taught by Professor Fu,qi during the Spring '09 term at HKUST.

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analytic - EC Framework 1 New Yorker (July 5 1993)

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