Baidu - 1 Baidu The word baidu meaning 100 times was linked...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Baidu The word baidu – meaning 100 times - was linked to an ancient poem about a man searching for his lover Founded by Robin Li, who helped design the pioneering search engine InfoSeek (bought by Yahoo) Went public in 2005 at US$27/share, and the current price is around $450 2
Background image of page 2
Online Advertising Market* * from Sozon 2008 Chinese used Google mainly for searching sources outside China and used Baidu mainly for searching sources inside China 3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Chinese Internet Population 4
Background image of page 4
Key Statistics The proportion of Chinese internet users to the population (1.3 billion) is 22.6% (82% in the Netherlands). The percentage of Chinese internet users accessing the internet via broadband is 96%. The use rate of search engines is 68%, equal to 203,000,000 million Chinese internet users. 5
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
User Profile The use rate of search engines by Chinese netizens is higher when they conform to the following profile: in the 20-40 age group; high educated; high income; urban area; 6
Background image of page 6
What are they doing online 7
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 15

Baidu - 1 Baidu The word baidu meaning 100 times was linked...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online