content - Media Television and Radio Entertainment (music,...

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Media Television and Radio Entertainment (music, video, and box office) Publishing (newspapers, magazines and books) 1
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The Wall Street Journal Online Class Discussion Would you pay to read a daily newspaper online? Why or why not? Would you pay for access to online archives of newspapers and/or magazines? Why did the Wall Street Journal succeed with a subscription model when other newspapers have been unable to charge for their content? Do you think newspapers can make the transition from “print on paper” to “news on screen?” 2
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Trends in Online Content 2009-2010 Increased media consumption Internet media revenues fastest growing Growth of Internet audience outpaces other media User-generated content growing, inverting traditional production/business models Content moves to mobile devices Internet advertising revenues expanding rapidly, driving interest in content that attracts eyeballs Content owners adapt mixture of advertising, subscription, a la carte payment for business model Paid content and free content coexist Convergence increasing Newspapers in transition to online models Web becomes entertainment powerhouse More entertainment content finds its way onto the Web 3
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Internet and Traditional Media: Cannibalization versus Complementarity Time spend on Internet reduces consumer time available for other media Internet users spend less time reading books, newspapers and magazine, and less time on phone or listening to radio Conversely, Internet users consume more media of all types than non-Internet users Internet users also often multitask, using other forms of media at same time as using Internet 4
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Digital Content Delivery Models Two commercial content business models 1. Paid (mostly music) 2. Free with advertiser support Free content can drive users to paid content User-generated content Over 89 million users have created, 124 million have viewed Typically free, advertising supported YouTube the leading video site 5
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To Be or Not To Be ? Major challenge facing online content industry
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content - Media Television and Radio Entertainment (music,...

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