Google - 1 Story of Google Googol (10100) or approximately...

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2 Story of Google Googol (10 100 ) or approximately 70! Started in 1998 by Sergey Brin and Larry Page Went public in 2004 at US$85/share, and the current price is around $550 Larry Page Sergey Brin
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3 Search Engine Before Google, most search engines merely count how many times a search term appear on a given Web page Google uses a mathematical formula known as PageRank™ in which it ranks the number of web pages that link to that particular page [ PageRank patent is owned by Stanford which will expire in 2017, license with Larry Page and Sergey Brin will expire in 2011 ] It also gives weight to incoming links from important web sites
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4 Search Engine Market Share* *Report generated January 26, 2010
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Search Engine US Market Share* 5 *http://searchengineland.com/google-passes-72-us-market-share-33545
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6 How do they make money (I) ? AdWords self service ad server that uses relevance- ranking algorithms Advertiser pre-paid to buy pertinent keyword Google matches user’s search terms with the keywords and displays the ads [note: clickthrough-rate is also factor in an advertiser’s ranking] When surfers click on the banner near the search results, Google subtracts the cost-per-click from the advertiser’s prepaid account
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This note was uploaded on 01/28/2011 for the course IELM 120 taught by Professor Fu,qi during the Spring '09 term at HKUST.

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Google - 1 Story of Google Googol (10100) or approximately...

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