facebook

facebook - Founded by Harvard student Mark Zuckerberg as a...

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Founded by Harvard student Mark Zuckerberg as a hobby An online version of the traditional class picture or “Facebook” In 2006, make itself available to anyone 1
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Facebook - Valuation Microsoft’s $240 million acquisition of 1.6 percent of the company sets Facebook’s valuation at $15 billion [$240M/0.016] This is about 50 times the average of the company’s estimated ad revenues of $200- 400 million 2
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Value Proposition Digitally mapping and linking people across space and time to share information seamlessly In doing so, it reconnects regular folks with old friends and strengthens their bonds with new pals help rebuild families become a vehicle for broad-based activism - cut through arbitrary social barriers 3
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Revenue Model Still struggle to find a enduring stream of advertising revenue New “engagement” ads ask users to become fans of products and companies — sometimes with the promise of discounts A new kind of engagement ad, now being tested, will invite people to vote — “what’s 4
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Show me the money - Ads tucked in to push “fanning 5
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6 Show me the money - Banner Sales
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7 Show me the money - Affiliate Sales
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8 Show me the money - Data and Survey
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9 Show me the money - Mobile
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This note was uploaded on 01/28/2011 for the course IELM 120 taught by Professor Fu,qi during the Spring '09 term at HKUST.

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facebook - Founded by Harvard student Mark Zuckerberg as a...

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