WSJ•Founded in 1889 by Dow Jones News Service •Bought by Rupert Murdoch of News Corp in 2007•Blend of general national and international news along with in-depth financial reporting•Worldwide readership of 4 million•WSJ.com was launched in 1996•US$49 for newspaper subscriber, and US$99 for non-subscriber1
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WSJ – Value Added•News Updated daily•Offer breaking news like TV and radio•Personalization such as favorite columnists, stock portfolio updates, and company news.•Have RSS feed•Archive news – sell on per article basis. 2