WSJ - companies is how to achieve profitability when so...

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WSJ Founded in 1889 by Dow Jones News Service Bought by Rupert Murdoch of News Corp in 2007 Blend of general national and international news along with in-depth financial reporting Worldwide readership of 4 million WSJ.com was launched in 1996 US$49 for newspaper subscriber, and US$99 for non-subscriber 1
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WSJ – Value Added News Updated daily Offer breaking news like TV and radio Personalization such as favorite columnists, stock portfolio updates, and company news. Have RSS feed Archive news – sell on per article basis. 2
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WSJ - Point to ponder The primary challenge facing online content
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Unformatted text preview: companies is how to achieve profitability when so much content on the Web is offered for free, especially when consumers have an expectation that content should be free 3 Solution • In order to achieve profitability, content providers need to create high-perceived value products that can be delivered uniquely over the Web • Content companies will need to develop new types of content products, encourage new delivery technologies, and agree on industry platform standards • This process of change will take many years, and it is fascinating to see the development 4...
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This note was uploaded on 01/28/2011 for the course IELM 120 taught by Professor Fu,qi during the Spring '09 term at HKUST.

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WSJ - companies is how to achieve profitability when so...

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