L21-20101119

L21-20101119 - 1 Designing Organizational Structure Lecture...

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Unformatted text preview: 1 Designing Organizational Structure Lecture 21 19 Nov, 2010 Critical thinking question, p.204 #3 You have just hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments are not under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively. 2 Suggested approach (1) Legitimate power: First explain what legitimate power means Then answer the case - Although you do not have direct authority (position power), you do have some legitimate power through the procedures saying that the advertising and production groups must work with you to sell soda biscuit more effectively. 3 Suggested approach (2) Reward Power First, define reward power Then apply to case you probably dont have direct control over financial rewards for the advertising and production people that they desire. However you do have reward power using praise. You might indirectly have reward power by making favorable comments to those senior managers who have direct reward power over the advertising and production people Coercive Power First, define coercive power Then apply to case e.g. Emotional outburst Criticizing their work Report to senior management about their poor performance, which may affect their job security However, you must aware these actions carry risks such as lack of future cooperation 4 Suggested approach (3) Expert Power First define expert power Then apply to case - You have just been hired, so it is unlikely they will believe you have much expertise. However, you might develop this power in the long term by learning brand management practices Referent Power First define referent power Then apply to case as a recent hire, it is unlikely you currently have much, if any, referent power over them. In addition, given your different background, it will take long time to develop referent power. However, you should develop referent power by finding common experiences (hobbies, school attended), or create opportunities for more frequent interactions 5 6 Agenda 1. Basics on organizing 2. Four factors affecting organizational structure 3. Job designs 4. Organizational structures 5. Coordinating functions and divisions (next lecture) 7 By the end of todays lecture, you should be able to: 1. Explain organizing function 2. Identify the factors that influence managers choice of organic or mechanistic structure 3. Explain how managers can design jobs that are motivating and satisfying for employees (job design) 4. Differentiate various kinds of organizational structures 5. Understand how to allocate authority (next lecture) 8 Who do I report to?...
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L21-20101119 - 1 Designing Organizational Structure Lecture...

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