Unformatted text preview: It is true multinational company with global presence in over 200 countries. The ongoing innovation and development in its product line helps to satisfy customers more efficiently and effectively, by fulfilling their demand. Globalization has helped company to earn increased revenue, occupy wide market share and new market opportunity with the expansion of business across the globe. The major of revenue earn by the company is through international business and more focus is given on localisation of product than offering a standard product to all customers of diversified segments. Along with this, it also impacts company to have good relationship with the foreign country government, so as to expand their operation. Globalization has also affected company with increased competition among firms of same business line....
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This note was uploaded on 01/28/2011 for the course MGMT 330 taught by Professor Peter during the Spring '10 term at University of Phoenix.
- Spring '10