Final Marketing Plan Assignment

Final Marketing Plan Assignment - AEM Marketing Plan...

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AEM Marketing Plan Development and Team Building Prof Perosio Instructions for Final Marketing Plan Due Date The final plan is due at your showcase. Please hand in your completed plans (2 bound copies). Purpose The purpose of this assignment is for you to combine all of your component assignments into a cohesive marketing plan. Assignment Overview Congratulations! After many long hours of work you have now completed all of the components you need to complete your final marketing plan. The best way to begin the process of completing your plan is to go back and re-read all of the feedback that you received from your teaching assistant when previous drafts were graded. If you incorporate their sage advice, you are certain to produce a higher quality plan. Based on the above, the next step should be to re-vise all of the components . You should pay particular attention to what we have referred to all semester as internal consistency . To review, this means is that each section should flow logically from those which precede it . For example, the reader should be able to easily grasp the appropriateness of the specific promotional tactics you have chosen based on the objective that you are trying to achieve. Likewise, the objective should naturally follow from the conclusions you drew from the SWOT analysis. In addition, all of the sections should be grounded and integrated in the context of your comprehensive and carefully documented market research – and every element of your plan should be consistent with the mission and values of the organization , There are five final elements that need to be added to your plan to make it complete. 1)
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Final Marketing Plan Assignment - AEM Marketing Plan...

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