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Who They Are and What They Do
Citigroup Inc. is a major American financial services company based in New York City.
It is the leading global company in its field. They have approximately 160,000 offices covering
more than 140 countries worldwide. They have about 260,000 employees and hold over 200
million customer accounts. Through Citicorp and Citi Holdings, the company’s two major
segments, they provide their customers with consumer banking and credit, corporate and
investment banking, securities brokerage, transaction services, wealth management, etc. Their
customers include but are not limited to consumers, corporations, institutions, and governments.
Citigroup’s two major segments, Citicorp and Citi Holdings, have their own areas they
handle. Citicorp is responsible for regional consumer banking to include: retail banking, local
commercial banking, personal wealth management, Citi-branded cards, and Latin America asset
management. They are also responsible for institutional client groups, which entail securities,
banking, and transaction services. Citi Holdings handles brokerage and asset management, local
consumer lending, and the special asset pool. Brokerage and asset management involves
investment in and associated earnings from the Morgan Stanley Smith Barney joint venture and
retail alternative investments. The special asset pool deals with institutional and consumer bank
portfolios. The two segments are further divided into eleven different brands, each specializing
in performing a specific task.
Banking, lending, and investment services to
Community-based lending services.