Citigroup report

Citigroup report - Page 1 of 8 Who They Are and What They...

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Page 1 of 8 Who They Are and What They Do Citigroup Inc. is a major American financial services company based in New York City. It is the leading global company in its field. They have approximately 160,000 offices covering more than 140 countries worldwide. They have about 260,000 employees and hold over 200 million customer accounts. Through Citicorp and Citi Holdings, the company’s two major segments, they provide their customers with consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, wealth management, etc. Their customers include but are not limited to consumers, corporations, institutions, and governments. Citigroup’s two major segments, Citicorp and Citi Holdings, have their own areas they handle. Citicorp is responsible for regional consumer banking to include: retail banking, local commercial banking, personal wealth management, Citi-branded cards, and Latin America asset management. They are also responsible for institutional client groups, which entail securities, banking, and transaction services. Citi Holdings handles brokerage and asset management, local consumer lending, and the special asset pool. Brokerage and asset management involves investment in and associated earnings from the Morgan Stanley Smith Barney joint venture and retail alternative investments. The special asset pool deals with institutional and consumer bank portfolios. The two segments are further divided into eleven different brands, each specializing in performing a specific task. BRAND SERVICES Citibank Banking, lending, and investment services to individual customers. CitiFinancial Community-based lending services.
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Page 2 of 8 Citi Mortgage Specializes in assisting customers reach their homeownership goals. Citi Capital Advisors Creates and delivers a broad offering of investments. Citi Cards Provides credit cards for consumers. Citi Private Bank Provides wealth creators with finance, banking, investment, trust, and advisory services. Citi Institutional Clients Group Combines world-class investment and commercial banking services. Citi Investment Research Macro and quantitative analysis of global markets and sector trends. Citi Microfinance Develops appropriate products, distribution mechanisms, and financing to broaden and increase the reach of financial services. Banamex
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This note was uploaded on 01/29/2011 for the course MG 352 taught by Professor Conner,rosalindg during the Fall '10 term at Park.

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Citigroup report - Page 1 of 8 Who They Are and What They...

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