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KCarney_A3 - CAMPBELL’S CHUNKY SOUP ASSIGNMENT #3 Professor...

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CAMPBELL’S CHUNKY SOUP ASSIGNMENT #31Professor WussowKyla CarneyApril 26, 2020Campbell’s Chunky Soup: Writing Assignment #3UMGCPart 1: Creating Offerings
CAMPBELL’S CHUNKY SOUP ASSIGNMENT #321. OfferingThe past two papers have been centered around Campbell’s Chunky Soups brand, so the information regarding offerings will be focusing on the Chunky Soups line of Campbell’s Soups as well. This distinction is important to know as each line of Campbell’s soups will have slightly different offerings.Chicken Noodle is perhaps Campbell’s most classic soup. A can of Campbell’s Chunky Chicken Noodle Soup costs $1.89. For this $1.89, customers are purchasing a can of pre-cooked soup that they simply have to heat up. This is one of the main features of the soup: it is a meal that requires no cooking and no preparation. For a customer with limited time and resources, this might be considered the main benefit of the soup. Total cost of ownership for a can of Campbell’s soup can become slightly more tricky, as it is most likely customers own a heating mechanism of some kind (e.g. a microwave or stovetop) in order for the product to reach its maximum potential. Although, while heating the soup is recommended, it is not necessary. Campbell’s Chunky Chicken Noodle Soup is product dominant. When a customer pays for a can of Campbell’s Chunky Soup, they are paying solely for the product, not any additional provided services. This product would appear to be a straightforward tangible good. However, as mentioned in the readings, even soup can have intangible aspects. The intangible aspect of Campbell’s Chunky soup is how widely and easily available it is to consumers. A customer can walk into any grocery store, CVS, Target, Walmart, etc. and find a can of Campbell’s Chunky Soup. That is a benefit to the customer. 2. Type of Consumer OfferingCampbell’s Chunky Soup is a convenience offering. When shopping for soup, most customers are just going to go in the soup aisle and grab whatever is easiest. Canned soup is
CAMPBELL’S CHUNKY SOUP ASSIGNMENT #33canned soup, and most customers will not care what brand of soup they are buying as long as it isthe style of soup they want (e.g. chicken noodle v. cream of mushroom). However, when influential Baby Boomers are brought into the mix, Campbell’s has a shot at becoming a shopping offering. This is because these Baby Boomers are more likely to care about the brand name and will have brand loyalty to Campbell’s. Campbell’s Soup’s brand name is one of its biggest attributes and can definitely influence purchasing decisions, especially among Baby

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Term
Spring
Professor
icantremember
Tags
Marketing, Brand, new product development, Chicken Soup, Campbell Soup Company

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