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Fall_Persuasive_Memo

Fall_Persuasive_Memo - FALL 2010 SOM 301 LAB PERSUASIVE...

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F ALL 2010 – SOM 301 L AB – P ERSUASIVE M EMO 1 AND 2 Persuasive Memo 1 Due Date: Week of November 15 Length: A minimum of the first three paragraphs of a Persuasive Memo Purpose: To develop persuasive writing skills; to treat writing as a process; to demonstrate knowledge of course concepts Format: Memorandum Audience: Professional peer Points: Up to 10 SafeAssign: Yes; failure to submit to the designated SafeAssign folder by the start of class will result in a grade of zero Persuasive Memo 2 Due Date: Week of December 6 Length: 1.5-2 single spaced pages in memo format; separate reference list Purpose: To develop persuasive writing skills; to treat writing as a process; to demonstrate knowledge of course concepts Format: Memorandum Audience: Professional peer Points: Up to 80 SafeAssign: Yes; failure to submit to the designated SafeAssign folder by the start of class will result in a grade of zero Optional: Provide your lab professor with a self-addressed stamped envelope in lab the week of December 6 if you would like your graded paper returned to you. Otherwise, your paper will be recycled. The ability to persuade is an important skill you will need in the business world. Persuasion is particularly important for any business or organization that sells goods or services. The effectiveness of a persuasive argument depends largely on the reasonableness of the request, the credibility of the sources used to show the need for the request, and the ability to make the request attractive to the receiver. The purpose of this assignment is to develop and practice your persuasive writing skills. Assignment Background As a School of Management (SOM) alum and the local manager of an international accounting firm, you place high priority on professional etiquette. Not only does it communicate respect to your clients, it also instills confidence in your firm by showing that you and your staff are aware of the expectations of almost any audience. Earlier this month, you took four recently hired SOM student interns to lunch with an important client. You have hosted lunches like this for years, and it is usually a positive experience for the interns and the client. However, today’s lunch was unsuccessful for the following reasons: 1
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F ALL 2010 – SOM 301 L AB – P ERSUASIVE M EMO 1 AND 2 One intern appeared to be texting throughout the meal
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