SOM 301 Research Tool

SOM 301 Research Tool - DoingResearch Michael Killian...

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Doing Research 1 After completing each page press on the down arrow key to advance to the next slide . Michael Killian mkillian@gmu.edu 703-993-2213
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Getting Started This is a self guided exercise in planning research strategies. The steps described here will work with any assignment. One of the most important research strategies is reading and identifying the most important concept in an assignment. I have used Business Source Complete as the example database, but the same search strategies will work in any of the databases. 2
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Choosing Articles from Searches Know your topic well enough to evaluate suitable and reputable information on sight. If you do not know a great deal about your topic, you will need to find an encyclopedia or other overview resource. Article must be ABOUT the topic not just mention it. Article must have information pertinent to solving the problem in the assignment. Articles with charts and/or graphs help to illustrate the facts presented. 3
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Where Do I begin? Successful research begins with reading and understanding the assignment! 4
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Assignment Excerpt Part of surviving in a competitive market is adapting to changes in technology. Social networking sites can be invaluable to businesses when used correctly. ASSIGNMENT SCENARIO You work for Magic Marketing, a marketing company that specializes in helping clients adopt innovative technologies into their business practices. Magic Marketing has been hired by a new client and your team has been tasked with creating a proposal on how Facebook can be used as a marketing tool by this new client. ASSIGNMENT Each team will complete the project using a company (“the client”) in a different industry to avoid repetition and to ensure the class is exposed to a wide variety of information. Your team will share your top three industry preferences with your lab instructor in order of most preferred to least preferred. Once your lab instructor has determined the industry to which your team has been
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SOM 301 Research Tool - DoingResearch Michael Killian...

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