Week 5 Business & Social Media

Week 5 Business & Social Media -...

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How Government Is Using Social Media to Respond to Citizens In Ad Age's First Twitterview, Pete Blackshaw Talks to the Man Helping HHS  Address Consumers' Concerns by Pete Blackshaw  Published:   February 05, 2009   CINCINNATI (AdAge.com) -- Who says government moves too slowly? A couple of weeks  ago, I posted a  blog entry  on how the FDA might leverage social media to better address the  peanut-butter-and-salmonella recall issue . Shortly thereafter, some ostensibly random dude  named Andrew P. Wilson pinged me on Twitter with a heads-up that the Department of Health  and Human Services is making headway on that very issue. Not only that, he said that on that  very day, HHS started a social-media team.  Turns out Andrew, officially the web manager for HHS, is the real deal. As I "followed" him  during the next few days (and vice versa), I sensed a new approach emerging in how  government is leveraging Web 2.0 tools to better connect with consumers and key  stakeholders. He bobs, weaves, intervenes and aides folks with key questions and concerns  about salmonella. What follows might be Ad Age's first Twitterview; it's pretty much how the  140-character back-and-forth flowed. 
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Pblackshaw : So Andrew, does the Health and Human Services Department really have a  social-media team?  AndrewPWilson : Yes. See  http://tinyurl.com/accz97 . The social-media outreach effort is being  directed by the department's new Social Media Center. 
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Week 5 Business & Social Media -...

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