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Unformatted text preview: In-Class Team Assignment #6 (Due Oct 28)
Instructions for In – Class Assignment # 6: In the space provided here, print or write legibly, describe the Primary market segment (A.). Next, propose a new market segment (B.) for your company/brand. See Chapter 8 for more information on this topic. Remember that for full credit, each segment must be described across all four dimensions: demographic, geographic, lifestyle, and benefit. Contact your teammates prior to the due date to discuss this assignment. Submit one report per team in class. A. The Primary Market Segment is 1. Demographic 2. Geographic 3. Lifestyle 4. Benefit Proposed New Market Segment 1. Demographic 2. Geographic 3. Lifestyle 4. Benefit Insert your results into your Marketing Plan Template on pages 1 and 6. Team Approved Marketing Plan Topic Team Member’s Signature indicating present in class for today’s In-Class Assignment * Print Team Member Names * It is an Honor Code violation to sign for another student ...
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This note was uploaded on 02/03/2011 for the course MARKETING 301 taught by Professor Hopner during the Spring '11 term at George Mason.
- Spring '11