In-Class%207 - In-Class Team Assignment#7(Due Nov 2...

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In-Class Team Assignment #7 (Due Nov 2) Instructions for In – Class Assignment # 7: In the space provided here, print or write legibly, develop a complete positioning map for your company/brand. Remember that a positioning map is a graphical representation of how customers in the marketplace perceive your brand. See pp. 265 – 268. Select the two primary reasons why people choose your brand (e.g., Ruby Tuesday) in the industry (e.g., restaurants). Also see In – Class # 2 for a reminder of why customers choose your brand. Are the reasons the same for all brands in the industry? Your positioning map will have two dimensions, with the ends of each dimension labeled with a descriptor that reflects why customers choose brands in the industry.
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