PPT%202 - Why Use Facebook. Benefits n Advertising Options...

Info iconThis preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Why Use Facebook…. n Benefits n Advertising Options n Competitors n Facebook Page Considerations n Recommendations n Actual Facebook Page
Background image of page 2
Advertising Strategies by ________
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Advertising Methods - Pages n Pages are mini-site advertisements n Allows direct interaction with consumers n Provides updates on new products and promotions quickly n Allows awareness and constant reminder to consumers n Continuous growth
Background image of page 4
Facebook Mock Page
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Advertising Methods – Banner Ads n Less time consuming n Can attract more potential clients n Brown’s case study: ¨ Showed more traffic and a 33% increase while using Facebook Ads method
Background image of page 6
Social Actions n Facebook offers a Social Action advertising scheme n Effectively advertises by using your friends as part of a marketing scheme (bandwagon) to
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Ways that Companies can benefit from Facebook Advertising By ____________ Obj102
Background image of page 8
Ways that Companies can benefit from Facebook Advertising n Target your audience according to age, gender, location, or interests n “Facebook Pages” n “Facebook Insights”
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Facebook Insight’s Will allow Rockstar to keep
Background image of page 10
Image of page 11
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/03/2011 for the course SOM 301 taught by Professor Staff during the Spring '08 term at George Mason.

Page1 / 30

PPT%202 - Why Use Facebook. Benefits n Advertising Options...

This preview shows document pages 1 - 11. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online