exam 2 sample - Exam 2 Sample Here are 20% of the questions...

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Exam 2 Sample Here are 20% of the questions from Exam 2. The number refers to the location in the textbook the test items are based on. 132. In recent years, the decline in the value of the dollar has helped U.S. marketers: A. exporting to other countries. B. importing from other countries. C. through countertrade. D. through quotas. E. in creating fixed price contracts for goods and services. 150. NASCAR re-directed their marketing efforts when a survey indicated that almost fifty percent of their race fans were female. This is an example of ______________ segmentation. A. geographic B. psychographic C. demographic D. benefits E. loyalty 157. When selecting a target market, firms should attempt to: A. determine consumers' objectives. B. describe potential opportunities for mass-optimization. C. evaluate the geographic constraints to psychographic segmentation. D. match the firm's competency with a market segment's attractiveness. E. identify potential repositioning strategies.
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exam 2 sample - Exam 2 Sample Here are 20% of the questions...

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