Example%20Marketing%20Plan%20Slides%20Fall%2010

Example%20Marketing%20Plan%20Slides%20Fall%2010 - MacBook...

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Click to edit Master subtitle style 2/4/11 Team 6 Section A01 Brian Morris Diana Muncaciu Sekandar Latif Monica Bhalala MacBook
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2/4/11 Glimpse of uWink
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14 Points: v Our I ndustry: Beauty Spas v I ndustry Trend: I ntroduction of natural & organic products/ services v Mission: To make people look and feel better v Top Substitute: At home care v Primary reason why: Wide variety of products & services v Primary reason why not: High
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2/4/11 LUXURIOUS, RELIABLE WAY OF PERSONAL TRANSPORTATION Mission Statement
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2/4/11 Industry Trend v The most important industry trend affecting our brand is the focus on healthy food, smaller portions, http://www.bisoncentral.co m
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Current Target Market Females, Age 31-45, Quality Seekers 33% college educated, 54% with children Professional women interested in the latest styles but also price conscious
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Proposed Target Market: v High - middle class men 30 to late 40’s v Rural suburban areas v Males that want to look younger v Males that want a clean cut look v I nterests may
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2/4/11 Proposed New Market Segment Demographics: 32-47 years old, income of $100,000 or more, and a college education with at least a Bachelor’s degree, likely a Masters as well. Single young urban professional. Plan to target through catalogue marketing, Web 2.0 such as facebook, and promotional offers for recent graduates.
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2/4/11 Top Three Reason Why High quality organic food at low prices Staff members are knowledgeable and friendly Trader Joe’s Brand products are exclusive to Trader Joe’s
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2/4/11 What about produce? 95% of all customers interviewed felt the produce was mediocre and expressed a desire for more locally grown goods. Plan: Work with local growers and stock 50% or more local grown produce during the applicable growing seasons. Warga. How to eat cheap: What foods to buy and where to buy them . N.d. NY Daily News, New York City. Web. 21 Apr. 2010.
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2/4/11 IMAGE SAFETY ADVANCED TECHNOLOGY Top 3 Reasons For Purchasing LS 600 HL
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2/4/11 SWOT ANALYSIS Wendy’s Strengths Weaknesses Opportunitie s Threats Freshness Relative Quality of the food Amount of customiza ble options Number of locations Outdated Image Lack of partnersh ips Unhealth y menu
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This note was uploaded on 02/03/2011 for the course MARKETING 301 taught by Professor Hopner during the Fall '11 term at George Mason.

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Example%20Marketing%20Plan%20Slides%20Fall%2010 - MacBook...

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