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Unformatted text preview: In-Class Team Assignment #2 (Due Sept 14)Instructions for In Class Assignment # 3:This assignment is a team assignment, one submission from eachteam.In the space below, state the mission of your brand. Remember that consumers use products and services for what they do, not what they are. For example, how long before DVDs and land line telephones will disappear from the market? Do consumers want DVDs or entertainment? Do consumers want land lines or communication? Does MattressLand sell sleep or mattresses? Is gold an investment, for manufacturing, a sign of status and wealth? What about clothes? Protection from the elements? Personal appearance? Signal of success?The bottom line is that if organizations forget why customers purchase their offerings or why they use them they will suffer the same fate as Tower Records, movie theatres, DVD manufacturers, etc. For more things vanishing from this country see http://www.walletpop.com/specials/top-25-things-vanishing-from-america....
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- Fall '11