This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: In-Class Team Assignment #4 (Due Oct 5)
Instructions for In – Class Assignment # 4: In the space provided here, print or write legibly, What are three central marketing objectives for your Marketing Plan? These three objectives must be the controllable forces (a – c) that “magically” produce (d) sales, quotas, profits, market share, and customer satisfaction. See page 4 of “Marketing Plan Template Fall 2010” for an example of this assignment. Remember that objectives are desired outcomes (e.g., customers agree the food is the right temperature), not strategies (record the food temperature every 15 minutes). Strategies are how you plan to reach your objectives; objectives are the results you want that will satisfy the customer. Assuring the food is the right temperature is the objective; probing the food every 15 minutes is the strategy. State what you hope to achieve for the brand, not how you plan to achieve them. Remember that to receive full credit for this assignment, each objective must possess three properties: (a) What you hope to achieve, (b) A quantitative metric to reach the objective, and (c) A time horizon. Objective 1: Objective 2: Objective 3: Insert your results into your Marketing Plan Template pages 1, 4, and 11. Team Approved Marketing Plan Topic Team Member’s Signature indicating present in class for today’s In-Class Assignment * Print Team Member Names * It is an Honor Code violation to sign for another student ...
View Full Document
- Fall '11