Ma5 - Achieving Competitive Advantage through Operations...

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Achieving Competitive Advantage through Operations The ultimate goal of operations strategy is to achieve and maintain a sustainable competitive advantage. There are three basic strategies for achieving competitive advantage: 1. Differentiation (better): The company does things differently (and usually better) than other firms 2. Cost leadership (cheaper): The company does things cheaper than other firms 3. Quick response (faster): The company is more responsive than other firms Operations managers can use each of these approaches to make effective operations decisions. Competing on Differentiation A company that competes on differentiation seeks to convince customers that it is better than other companies because it does things differently. Uniqueness goes beyond the physical characteristics and service attributes; it encompasses everything that impacts the customer’s perception of value. For example:
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This note was uploaded on 02/03/2011 for the course MAN 4504 taught by Professor Benson during the Spring '08 term at University of Florida.

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Ma5 - Achieving Competitive Advantage through Operations...

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