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Unformatted text preview: participant observation, in-depth interviews etc. Objective – seeks precise measurement & analysis of target concepts, e.g., uses surveys, questionnaires etc. Qualitative data is more 'rich', time consuming, and less able to be generalized. Quantitative data is more efficient, able to test hypotheses, but may miss contextual detail. Researcher tends to become subjectively immersed in the subject matter. Researcher tends to remain objectively separated from the subject matter....
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This note was uploaded on 02/04/2011 for the course SYG 2000 taught by Professor Joos during the Spring '08 term at University of Florida.
- Spring '08