Yg12 - participant observation in-depth interviews etc Objective – seeks precise measurement& analysis of target concepts e.g uses surveys

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Qualitative Quantitative The aim is a complete, detailed description. The aim is to classify features, count them, and construct statistical models in an attempt to explain what is observed. Researcher is the data gathering instrument. Researcher uses tools, such as questionnaires or equipment to collect numerical data. Data is in the form of words, pictures or objects. Data is in the form of numbers and statistics. Subjective - individuals’ interpretation of events is important ,e.g., uses
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: participant observation, in-depth interviews etc. Objective – seeks precise measurement & analysis of target concepts, e.g., uses surveys, questionnaires etc. Qualitative data is more 'rich', time consuming, and less able to be generalized. Quantitative data is more efficient, able to test hypotheses, but may miss contextual detail. Researcher tends to become subjectively immersed in the subject matter. Researcher tends to remain objectively separated from the subject matter....
View Full Document

This note was uploaded on 02/04/2011 for the course SYG 2000 taught by Professor Joos during the Spring '08 term at University of Florida.

Ask a homework question - tutors are online