yg30 - MassMedia Week 13 Week 13 MassMedia What are the...

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Week 13 Mass Media Week 13
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Mass Media What are the Mass Media? Consuming Media, Creating Identity Regulating Media Globalization of the Media
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What are the Mass Media Media : the plural of medium, they are the ways that we communicate with each other Mass media : ways to communicate with vast numbers of people at the same time, usually over a great distance Sociologists’ interests Access by different groups w/different resources Effects of media Behaviors/attitudes Bringing together/apart Media Taps into/creates culture Reference points Segregates/unites
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What are the Mass Media: Types of Mass Media –Print Media Around for 5,000 years; clay tablets -> scrolls -> books Printing press China (8 th century), Europe (15 th century) Upper class -> general population; Increased lit. rate 19 th century Today Magazines continue to increase; Become more specialized Newspaper distribution shrinking (1935: 2030; 2002: 1,457)
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What are the Mass Media: Types of Mass Media – Blogs  Blog : short for “weblogs”; online opinion sites Becoming increasingly popular 39% of all US internet users read blogs Majority under the age of 29 39% English; 33% Japanese; 10% Chinese Controversial 1 st form of journalism to be democratic? Rules & guideline not applicable; Information could be questionable
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What are the Mass Media: Radio 1880s -> Thomas Edison; Gramophone Transmission across radio waves -> profit Problem: How could producers continue to make money? Solution: Advertisements; 1 st commercial radio station -> KDKA; Pittsburgh 1920 1923: 7%; 1935: 65% Movies Didn’t have to worry about ascertaining advertisements 1903: 1 st 12 minute movie clip; The Great Train Robbery 1930s: ½+ US population went to movies Television Late 1940s Commercial sponsorship of shows 1955-1985: most popular form of mass media 3 channels -> 70+ channels
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What are the Mass Media: Video games Worldwide -> 300 million people play video games 2006 - globally: $40 billion; Outselling revenues from movies, 225 computer games sold every year 3/5 of Americans 6+ play video games regularly (3/5 male – some exclusively played by males) Online Poker
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yg30 - MassMedia Week 13 Week 13 MassMedia What are the...

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