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Unformatted text preview: I ntroduction to the textbook and the course The textbook for this course is based on Global Business, a textbook written by Michael Peng. It includes many, but not all, of the chapters in Pengs book, as well as additional material, including cases and some elements on global finance from Fundamentals of International Finance by Crum, Brigham and Houston. Although the title of this course is International Business, the title of Pengs bookand arguably a better title for this courseis Global Business. The term international business implies that we are considering how international factors impact a firm that begins in a domestic environment. The term global business on the other hand, implies that we are considering a firm that truly spans political and economic boundariesa firm that is t ruly global. Int roduction to the Global Business Environment One of the key forces that we will consider in this course is globalization. As we will see, there are advantages and is globalization....
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This note was uploaded on 02/05/2011 for the course GEB 3373 taught by Professor Crum during the Spring '10 term at University of Florida.
- Spring '10