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Unformatted text preview: geography. Dr. Crum has rearranged Pengs textbook to tell the story of global business in a very specific way. The order of topics that will tackle in this course is as follows: 1. Globalization 2. Why a firm would want to be involved in the global economy 3. Environmental variables affecting global business (culture, legal traditions) 4. The world financial environment (exchange rates, interest rates, inflation rates) 5. Methods of global expansion, and ways to manage globally 6. The importance of corporate social responsibility (CSR) The field of global business is always changing, which is a challenge to Michael Peng, who authored Global Business. In his 2009 Update, he identifies important developments that occurred since the 2008 version of the his textbook was published....
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This note was uploaded on 02/05/2011 for the course GEB 3373 taught by Professor Crum during the Spring '10 term at University of Florida.
- Spring '10