ge8 - International Business and Global Business An...

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International Business and Global Business An international business is one that engages in cross-border economic activities, and the practice of international business involves doing business in other countries. The primary actor traditionally described in international business textbooks is the multinational enterprise (MNE), a firm that operates in multiple countries and engages in foreign direct investment—investing in, controlling, and managing value-adding activities in foreign countries. While multinational enterprises are important, we must also consider domestic firms, because they have to deal with foreign firms that enter their domestic markets. International business is an integrative course that considers the overall picture of business rather than the narrow fields of marketing, management, finance, and the like. It would be better to call your course Global Business because it considers both the cross-border activities of multinational enterprises as well as the
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