pr32 - University of Florida Student Health Care Center...

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University of Florida Student Health Care Center Research Report Panther Public Relations Brett Bishop Kimberly Andreu Amanda Ward Brenda Nelson Christina Vergo Mary Hillyer Peelen 1
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Users
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Executive Summary Although recent evaluations of UF patient satisfaction have indicated satisfactory ratings of SHCC services, negative perceptions in terms of reputation and awareness have been identified. These negative perceptions are magnified by students who have not used the UF SHCC. Background research, a situation analysis, and previous research conducted by the UF SHCC has been utilized to clarify the current problems facing the UF SHCC and to help guide the current research project. Universities with comparable student health care programs were used to benchmark the current services offered by the UF SHCC. Focus groups were formatively used to clarify the issues affecting the UF SHCC and obtain thorough contextual information regarding the current issues. Two focus groups were conducted, segmenting the UF student population into users and non-users of the SHCC. Focus groups revealed that while certain topics differ between users and non-users, many general issues are the same. o Outside care superior to on-campus services o Biggest concern was quality, personalized health care o Cost/money of secondary concern o Little awareness of relation between SHCC, GatorWell, and Healthy Gators 2010 Surveys were used to follow up on the contextual information uncovered by focus groups and determine a broad understanding of UF student opinions. Surveys were distributed online using cluster sampling. Surveys revealed that users and non-users were equally unaware of the SHCC and its services. Of the information students were aware of, most of them received information via friends and e-mail communication. In terms of receiving future information, students indicated that freshman preview and list-serv communication would be most effective. While students were confident in allowing the SHCC to handle a minor health issue, they were not confident in allowing the SHCC to handle a major issue. This indicates a severe lack of trust. Students reported that convenience, quality of care, and breadth/depth of services offered were the most important factors affecting their decision to use SHCC. More experience was the most common request in regards to SHCC physicians. 4
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In light of the above research, recommendations were formulated to improve the current standing of the SHCC. These recommendations will be justified with further research on the part of the SHCC. o Hire more staff or increase/enhance training of current staff, with an emphasis on sensitivity and friendliness o Increase diagnostic measures in an effort to treat each student case individually o Utilize on-campus newspaper and e-mail list-serv accounts to better communicate with students while reducing current transit advertising and social networking expenditures o
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This note was uploaded on 02/05/2011 for the course PUR 3500 taught by Professor Lee during the Spring '11 term at University of Florida.

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pr32 - University of Florida Student Health Care Center...

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