pr33 - P U B L I C R E L A T I O N S Interactive...

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Unformatted text preview: P U B L I C R E L A T I O N S Interactive Communications, Inc. 1111 University Ave Gainesville, FL. 32601 Phone: 352-555-5555 Fax: 352-555-5556 Email: interactivecomm2009@gmail.com Website: www.interactivecommunications.com Interactive Communications Inc. Page2 Table of Contents Page Number Executive Summary. 3 Introduction .... 4 Problem Statement ...... 5 Research Findings Components Communication Goals 5 Current Status of Program .. 5 Campaign Goals & Objectives 6 Primary Background Research (Wal-Mart) 7-8 History of Client . 7 Mission Statement .. 7 Goals .. 7 Issues .. 8 Business Goals 8 Background Secondary Research 9-11 Legislative Action 12 SWOT Analysis . 13-14-Internal Analysis ... 13-External Analysis .. 14 Research Components 15-24 Survey Findings.. 15-22 In-Depth Interview Analysis.. 23-24 Conclusion/Final Remarks/Recommendations... 25-26 Appendix 1: Wal-Mart Survey 27-29 Appendix 2: In-Depth Interview Consent Form. 30 Appendix 3: In-Depth Interview Questions 31-32 Works Cited/References. 33 P U B L I C R E L A T I O N S Interactive Communications, Inc. 1111 University Ave Gainesville, FL. 32601 Phone: 352-555-5555 Fax: 352-555-5556 Email: interactivecomm2009@gmail.com Website: www.interactivecommunications.com Interactive Communications Inc....
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This note was uploaded on 02/05/2011 for the course PUR 3500 taught by Professor Lee during the Spring '11 term at University of Florida.

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pr33 - P U B L I C R E L A T I O N S Interactive...

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