pr36 - After exploring multiple probability sampling...

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After exploring multiple probability sampling methods, optimal means of participant recruiting were deemed impractical given the current deadlines. Survey participants were ultimately recruited using cluster sampling. While not optimal, this sampling technique still exists within the domain of probability sampling methods and allows for broad knowledge claims regarding the overall population. Survey participants were recruited between the dates of October 26, 2009 and November 9, 2009. In all, 203 UF students took the survey. Survey participants were given an introductory question, asking them if they had ever used the UF SHCC. 91.13% (n=185) of students indicated that they had used the UF SHCC, while 8.87% (n= 18) of students indicated that they had not used the UF SHCC. After answering this question, students were given different questionnaires dependent on if they were a “user” or “non-user.” The following summative statistics will be given in accordance with these designations. 119 majors were listed by survey respondents. Of these majors, advertising, finance, marketing, and public relations were the most frequent majors listed by participants. Advertising and public relations majors accounted for 10.9% (n=13) each, finance majors accounted for 6.7% (n=8), and marketing majors accounted for 5.9% (n=7). Of the 119 respondents who disclosed their ethnicity, an overwhelming majority (92.4%, n= 110)
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This note was uploaded on 02/05/2011 for the course PUR 3500 taught by Professor Lee during the Spring '11 term at University of Florida.

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pr36 - After exploring multiple probability sampling...

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