pr37 - Analysis Technique: SPSS, a statistical analysis...

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Analysis Technique: SPSS, a statistical analysis computer program, was utilized in compiling the data from the survey analysis. Following, the program was run to give frequencies of the respondents to determine standard deviations, means and other modes of information. The survey outcomes were compared with one another in order to analyze the reach and common themes between the respondents. Outliers were considered, and common responses were assessed. On a scale of one to five, both one and two were considered weak or inadequate and both four and five were considered strong or adequate. Neutral responses were disregarded with the impression that the participant was unaware of the topic and had no opinion on it. Profile of Participants: Of the 300 Gainesville residents surveyed, 288 surveys were valid and kept for assessment. The gender breakdown was 45% (n=129) males and 55% (n=159) females. The race breakdown was 55% (n=158) White, 29% (n=83) Black, 9% (n=25) Hispanic, 6% (n=18) Asian, and 1% (n=4) other. In terms of age, 36% (n=103) were under the age of 30, and 64% (n=185) were over the age of 30. All respondents lived in the city of Gainesville. Internal Wal-Mart Survey Findings: View of Wal-Mart’s Safety, Customer Service and Value: Safety: Out of 288 completed surveys, 44% (n=127) of participants rated their opinion on the safety at Wal-Mart as weak, while only 23% (n=67) of participants rated their opinion on the safety at Wal-Mart as strong. Customer Service:
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This note was uploaded on 02/05/2011 for the course PUR 3500 taught by Professor Lee during the Spring '11 term at University of Florida.

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pr37 - Analysis Technique: SPSS, a statistical analysis...

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