Mass Comm Midterm

Mass Comm Midterm - Mass Comm Midterm What is Mass...

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Unformatted text preview: Mass Comm Midterm What is Mass Communication? A dilettantes dream o Encompasses many things Collection of appliances o Lots of important technology Set of laws and policies A collection of texts o Books, TV shows, movies, magazines o Speak to and about a culture A collection of economic and business practices o How ratings, sales impact what is on TV and in movies A collection of rituals and behaviors o Activities partake in o How do these fit in and what do they say about us A Critical View of Mass Communication: The Ethicists Dilemma How we as individuals and groups are represented o Sexism and racism Making Mass Communication: Ethnographically Strange Look at US mass communication like an outsider o Brand new to us Communication Technologies and Communication Cultures The Big Five o Radio o TV o Film o Newspaper o Magazines All five have mass audiences o Quantity and anonymity Historically modern For profit businesses Involve industrial technology One way communication What about books? o Not historically modern Internet? o Not one way Fashion? Music? o Not mass audience or one way Art? o Originally no mass audience Public and community media? o No profit Cell phones? o No mass audience Underground media? Different Cx technology will produce different cultures Cx Culture Cx Technology Oral speech Written Writing (Hammer, chisel) Print culture printing press/moveable type Electronic telegraph Digital computer Technological determinism- medium is message o Technology is most important part of Cx Bias of Communication- Harold Innis Cx technologies have one of two biases o Time- media emphasizes time, durable in character Ex: stone, parchment o Space- media emphasizes space, less durable and light Ex: paper, papyrus Oral Culture Based in speech o Face to face interaction or generation to generation Meaning in language is local and specific Memory is crucial Poetry plays central role o Easy to memorize Myth and history intertwine o Record of the past Written Culture Not trusted at first Two kinds of writing o Ideogrammic- memorize characters/symbols o Syllabic/phonetic- learn alphabet to learn words Meaning and language become more uniform Cx crosses distance and time Memory, history and myth are recordable Rationally supersedes poetry We want the facts Print Culture Moveable type (Korea? China?) Gutenberg invents printing press- 1446 o Mass produces first bible Protestanism may have been result of printing press o Luthers 95 Theses 1517 Reading becomes more than luxury, is now necessity Standardization and preservation of knowledge and ideologies Time/ space bias interplay Electronic Culture Separates Cx from transportation Alters human sense of space and time Altered language o Simplifies language News becomes commodity...
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Mass Comm Midterm - Mass Comm Midterm What is Mass...

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