Mass Communications Book Terms

Mass Communications Book Terms - Mass Communications Book...

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Mass Communications Book Terms Ch. 1 Communication- the creation and use of symbol systems that convey information and meaning Culture- symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values Mass media- cultural industries, channels of communication that produce and distribute songs, novels, newspapers, movies, internet services and other cultural products to large numbers of people Mass communication- process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels as old as the printed book and as the internet Digital communication- images, texts and sounds are converted into electronic signals Bloggers- people who post commentary on personal opinion web sites had become a key element in news Media coverage- refers to the technological merging of content in different mass media- for example, magazine articles and radio programs are also accessible on the internet and songs, TV shows and movies are now available on iPods and cell phones Cross platform- describers a business model that involves consolidating various media holdings, such as cable connections, phone services, television transmissions and internet services under one corporate umbrella Senders- transmit messages Messages- programs, texts, images, sounds and ads Mass media channel- newspapers, books, magazines, radio, TV or internet Receivers- large groups, consumers, readers and viewers Gatekeepers- message filters, news editors Feedback- receiver returns message to sender or gatekeeper Selective exposure- people seek messages and produce meanings that correspond to their own cultural beliefs, values and interests Narrative- media institutions are basically in the storytelling business High culture- such as ballet, the symphony, art museums and classic literature Low culture- soap operas, rock music, radio shock jocks and video games Modern- roots in the IR of the 19 th century and extending until about mid 20 th century
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Progressive era- period of political and social reform that lasted roughly from the 1890s to the 1920s, reformers championed social movements that led to constitutional amendments for both women’s suffrage and Prohibition Postmodern- mid 20 th to today, identified by a confusing array of examples: music videos, remote controls, Nike ads, shopping malls, fax machines, e-mail, video games Populism- tries to appeal to ordinary people by highlighting or setting up a conflict between the people and the elite Media literacy- attaining knowledge and understanding of mass media Critical process- takes us through the steps of description, analysis, interpretation, evaluation and engagement Ch. 15 Media effects research- attempts to understand, explain and predict the effects of mass media on individuals and society Cultural studies- focuses on how people make meaning apprehend reality, articulate values and order experience through their use of cultural symbols
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This note was uploaded on 02/04/2011 for the course COMMRC 1000 taught by Professor Smith during the Spring '11 term at Pittsburgh.

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Mass Communications Book Terms - Mass Communications Book...

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