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Unformatted text preview: Their main goal was to give customers a memorable experience, creating something they would possibly remember 10 years down the road. 4. The campaign was more successful than they imagined. By August, they had over nine million views on the website. It made customers realize BMW vehicles were more than just a status symbol and realized they were also a high performance vehicle. Major media publications were overwhelmingly positive. They were getting many “pass-alongs”, fans of the videos would tell their friends about them. Many viewers wanted more videos or even a 2-hour movie. They reached their target audience as well as others....
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This document was uploaded on 02/04/2011.
- Spring '08