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Unformatted text preview: these fans have played or been exposed to some form of the sport-underexposure if people are exposed to it more, there could be more interest-attempting to cap players salaries caused a strike the biggest revenues come from gate receiptsgrowing the fan base will cause more ticket sales-merchandising also is a good source of income increasing the fan base will result in an increase in these sales 4.I believe that concentrating on television and media will cause a rise in fan base in the specific demographics they were concentrating on. Many of the advertisers and sponsors appeal to this age group and will result in an increase in popularity with this group. Having appealing merchandise will also make the sport more popular with the age group. All these things should increase ticket sales which will increase profits....
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This document was uploaded on 02/04/2011.
- Spring '08