Chapter 11 Notes

Chapter 11 Notes - Chapter 11 Voting Campaigns and...

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Chapter 11: Voting, Campaigns and Elections Party label is a label carrying the party’s “brand name,” incorporating the policy positions and past performance voters attribute to it. Performance Voting is basing votes for a candidate or party on how successfully the candidate or party performed while in office Issue Voting is voting for candidates based on their positions on specific issues, as opposed to their party or personal characteristics Party Identification is an individual’s enduring affective or instrumental attachment to one of the political parties; the most accurate single predictor of voting behavior Candidate is a person who is running for elected office Message is in a political campaign, the central thematic statement of why voters ought to prefer one candidate over others Focus Group is a method of gauging public opinion by observing a small number of people brought together to discuss specific issues, usually under the guidance of a moderator
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This note was uploaded on 02/04/2011 for the course PSC 002 taught by Professor Siegelman during the Spring '05 term at GWU.

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