Chapter 11: Voting, Campaigns and Elections • Party label is a label carrying the party’s “brand name,” incorporating the policy positions and past performance voters attribute to it. • Performance Voting is basing votes for a candidate or party on how successfully the candidate or party performed while in office • Issue Voting is voting for candidates based on their positions on specific issues, as opposed to their party or personal characteristics • Party Identification is an individual’s enduring affective or instrumental attachment to one of the political parties; the most accurate single predictor of voting behavior • Candidate is a person who is running for elected office • Message is in a political campaign, the central thematic statement of why voters ought to prefer one candidate over others • Focus Group is a method of gauging public opinion by observing a small number of people brought together to discuss specific issues, usually under the guidance of a moderator
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This note was uploaded on 02/04/2011 for the course PSC 002 taught by Professor Siegelman during the Spring '05 term at GWU.